How many clients?

Before we can start to look at getting clients in several different ways, we need to take a brief look at why we want to get those clients.

I have a quick work sheet below, make sure to full this in before you carry on.

Clients

How many new customers do you want to attract each month over the next year?

Monthly clients ………………………………………..

Multiply this figure by 12 months giving you the total number of customers you would like to attract in a year?

12 x new clients = ……………………………………

Total number of customers I want to attract in 12 months is

Total …………………………………………………….

How much is a new customer likely to be worth to you over 12 months?

$ ………………………………………………………….

Average value of each new customer

$ …………………………………………………………

Multiply this figure by the total number of customers you would like to attract giving you an annual revenue figure

$ x no. of clients = …………………………………..

Does this figure excite you?

Yes / No ………………………………………………..

Creating a path

Where are you now with your business? Describe it.

 …………………………………………………………..

Your ideal target client!

Where do you want to get to? Describe your vision.

 …………………………………………………………..

What type of customers do you want to attract? Use the list below to describe in detail

  • Title and position
  • SME or corporate
  • Ideal size of company or individual criteria
  • Industry or sector
  • Turnover if relevant Location – geographical area
  • The values you want this client to have
  • Their ability to pay
  • The typical problems they may have connected with your service that they want solving
  • Their specific needs, desires and aspirations that may make them ideal candidates for your product or service
 …………………………………………………………..

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